3rd China International Co-Productions Film Screenings come to LA

by Mike Ellis 11/04/2013 11:02 (UTC-08:00) Pacific Time (US & Canada)

Fascinated to see a rom-com about the pregnant mistress of a powerful tycoon shipped off to Seattle to have a baby to escape the reach of the gossip tabloids? Excited to see Keanu Reeves take the helm behind the camera for his directorial debut with the action film Man of Tai Chi?  Then look out for these and other co-productions screening when filmmakers and representatives of the American and Chinese film industries converge on Los Angeles for the 3rd China International Co-Production Film Screenings.

Over the past decade, China has exploded into one of the biggest film markets around the world, second only to North America.  Between 2003 and 2012, their box office grew from USD $120 million to USD $2.7 billion, and for the first nine months of this year it grew once again by nearly 35% compared to last year. And the domestic and co-production film industry in China has grown in leaps and bounds, producing some of the most creative and original content around. 

That’s why for the last five years we worked with others interested in the growth of China’s film industry to create the China International Co-Production Film Screenings with the goal of fostering a greater exchange of creative ideas and strengthening the bond between our two film industries. And it is working. Today, Chinese, American and companies from many countries are together producing films, building cinemas, and innovating with new technologies to excite audiences worldwide.

And now, after the great success of our first two co-production film screenings, all of us at the MPA, as well as our partners at AMC, Asia Society, China Film Group Corporation, China Film Co-production Corporation, China Lion, CJ Entertainment, IMAX, MTime, Variety and Wanda are thrilled to highlight a small sample of the great filmmaking that is being done by creators and artists from both nations working together thanks to the cooperation that events like this support.

To kick-off this year’s exciting line-up of screenings, our partners at Universal Studios will host a gala event on their studio lot this evening featuring a special screening of Man of Tai Chi. The week will continue with the North American premiere of Finding Mr. Right, a love story from the mind of talented new writer/director Xue Xialou who was the winner of MPA Asia-Pacific’s first film workshop just a few years ago; the Chinese blockbuster Young Detective Dee: Rise of the Sea Dragon, and others.  A full schedule of the week’s screenings can be found here.

This is a very exciting time for not only those working in the Chinese and American film industries, but movie lovers in both nations who are eager for great stories that are fresh and well told. It has never been easier for creators from different nations to collaborate on projects and bring stories to life that will appeal to different audiences than it is today. So for those who attend next week's 3rd China International Co-Production Film Screenings and are looking for great, fresh stories that appeal to a lot of different audiences – I promise that is exactly what they will get.

Promoting Innovation and Online Content in China

by Mike Ellis 04/13/2012 07:59 (UTC-08:00) Pacific Time (US & Canada)

The growing popularity of the Internet around the world and in China presents some of the entertainment industry’s biggest opportunities and challenges. The entertainment industry is committed to innovative ways to give consumers access movies and television shows online but unfortunately piracy is a growing problem globally and in China.  As part of this commitment to innovation, an increasing number of movies and television shows are available online in China and many of China’s leading actors and directors are part of a public campaign to thank and encourage consumers to purchase content online through a growing number of legal video sites. 
China and the United States are two nations that have an increasing and shared stake in encouraging a healthy, legitimate marketplace for film and other creative works. Both countries appreciate not only the cultural contributions of movies, but also the extraordinary and growing economic opportunities they generate. Internationally, the entertainment industry contributes billions of dollars to the global economy and employs hundreds of thousands of individuals each year.

This week, the U.S. Department of Commerce released a first-ever report on intellectual property industries contributions to the American economy.  It clearly shows that the entertainment industry is an engine of economic growth.  These businesses, including movies and television, supported the jobs of 40 million American workers, or 27.7 percent of all U.S. jobs.

There are 513 million Internet users in China, more than the entire population of the United States. These users represent 38.3 percent of China’s entire population of 1.3 billion. However, the piracy of content through streaming or the sale of counterfeit DVD and Blu-ray discs on China’s increasingly popular e-commerce sites represents a major loss for the entertainment companies.

On April 11, to encourage consumers to buy content online, the Motion Picture Association together with major Chinese online video sites Youku, Sohu, iQiyi and LeTV unveiled a “Thank You” video featuring nearly 100 of China’s best-known actors and filmmakers.  This was part of U.S. Ambassador Gary Locke’s Roundtable on Intellectual Property Rights Protection.

Heeding a call from the Motion Picture Association, China’s film community turned out in droves to deliver personal messages of thanks to the sites’ hundreds of millions of users and to ask for support of legitimate online screen content, with the full backing of China’s burgeoning online video industry.
After many years of outreach to promote the protection of content online, we are now witnessing an increasingly promising online video business environment in China.  Promoting and protecting the creative community in China will allow artists and filmmakers to focus on developing ideas and products that meet consumer demand. It is extremely encouraging to see the Chinese film community directly engaging their fellow citizens to support one of China’s most dynamic and culturally important industries.



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