05/10/2011 08:44 (UTC-08:00) Pacific Time (US & Canada)
Nice post from Copyright Alliance on the false dichotomy of technology versus content.
The truth is, the alliance between content and technology has existed since the inception of filmed entertainment.
We’ve come a long way from the Kinetoscope of the late 1800s – considered high-tech equipment at the time. The digital screen transformation and 3D technology have revolutionized the film industry in the past few years. Now we’re looking for innovative ways to get movies and TV shows to audiences faster, better, and on whatever cool new device they so choose.
Bottom line: Consumers use technology for the purpose of watching content, not just for the sake of using technology. Likewise, without technology, our content is inaccessible. One doesn’t work without the other. Like the oxpecker and the rhino, their partnership is symbiotic.