05/19/2011 09:51 (UTC-08:00) Pacific Time (US & Canada)
Good post today at the Harvard Business Review’s blog explaining why “copyright is not dead” (though you already knew that!). Author Anthony Accardo takes on some of the reasons for anti-copyright stance among many in Silicon Valley, including a culture “structurally tied to patent law, not copyright,” the bias of the tech media, and “psychological rationalization”:
If the tech community spent a little more time understanding the business of its supply-chain partner, content owners, we'd see more compromise and fewer unlicensed content plays.
Imagine if the tech giants used their powers of innovation to better detect and control online copyright infringement rather than the bare minimum steps companies such as Google take — omitting an app from the Android market or omitting a few search terms? If they helped take the head out of the bell curve of piracy with some creative innovation, we'd be seeing licenses thrown around to the Googles and the Spotifys of the world.
It would be much easier for content owners to explore innovative suggestions about pricing, distributing free content for promotion, and using distribution technologies such as bitTorrent, if they saw any material steps taken by the tech community to help them, not challenge them, in the copyright arena.
Definitely read the whole thing.