09/02/2011 13:27 (UTC-08:00) Pacific Time (US & Canada)
Google’s progress report today on its steps to curtail content theft online is very encouraging for the millions of Americans whose jobs depend on film and television production. For creators racing the clock to respond to deluges of illegal copies of their works online, the notice-and-takedown process can’t be fast enough, and revisions to auto-complete and AdSense that deter piracy are commendable changes. If these efforts have indeed shown progress, they are undoubtedly steps in the right direction.
But here’s the real question: can Google and the tools it provides be conveniently and easily used to locate illegal content online? Unfortunately, the answer is still "yes." Clearly more needs to be done, and we look forward to working with Google to address these challenges as it continues to refine its approach.
In particular, we would welcome Google to join the hundreds of other businesses, workers’ groups, trade associations, and law enforcement officials that support federal legislation – such as the PROTECT IP Act – aimed at preventing access to foreign rogue websites that serve up unauthorized content. Notwithstanding Google executive chairman Eric Schmidt’s pledge earlier this year to "fight" this measure, we believe it could have a truly significant impact on online content theft.