05/23/2012 09:46 (UTC-08:00) Pacific Time (US & Canada)
Online copyright infringement and piracy used to be the stuff of law school seminars but the ongoing debate in Washington over how to protect intellectual property has thrust these issues into the mainstream conversation.
Discussions about anti-piracy efforts now abound in every corner of the Internet amongst people who feel passionately about being able to access content.
I have spent my career working on these issues and I believe it’s critical to find solutions to the challenges facing both these consumers and the people who create the content. Because at the end of the day, this discussion is about consumers and by consumers who love TV shows and movies. They want to be able to access them quickly and safely online.
As the MPAA’s new head of Internet content protection, it’s my job to make sure consumers can watch their favorite shows and movies in a trustworthy and safe digital environment, while getting high-quality and reliable content. That means creating a legal and technical environment where legitimate outlets can flourish, while finding and putting a stop to the illegal activity that puts consumers and the viability of innovative new business models at risk.
No business in the world can compete with “free.” But make no mistake, many of the movies and TV shows that people think are “free” are not – they’re stolen. And they often pose a risk to unsuspecting users who think they’re getting some kind of deal from these sites.
Identity theft, privacy abuses and computer viruses represent some of the potential dangers consumers unwittingly encounter on these sites. Our focus is on continuing to educate consumers on where they can access great content safely and securely while also ensuring that the work that went into producing this content is not stolen.
As platforms for watching content continue to develop and improve, so do legitimate services for providing content. Just this week, in fact, Verizon announced Viewdini, a new mobile app that will aggregate video and deliver content to consumers. Viewdini is the latest in a long line of services including Hulu, Netflix, Amazon, YouTube, HBO Go and dozens of others that bring shows and movies to mobile screens across the country and around the world.
As consumers of video content increasingly move online, the MPAA is working to let consumers know about the many ways they can watch content online legitimately and safely.