New York City is, as Jay-Z and Alicia Keys put it, the “concrete jungle where dreams are made of.” In an effort to protect the creative minds whose dreams come true every day in the Big Apple, the NYC Mayor’s office has stepped up its campaign to fight online content theft and is reaching out to an unconventional constituency for help: high school and college students.
The Mayor’s Office of Media and Entertainment has announced the creation of a new contest that challenges students to design their own public service announcement aimed at raising awareness of digital piracy and emphasizing its devastating effects on the creative community. Although many don’t realize it, New York is a major contributor to the film and entertainment world with a total of 279 films and 345 television projects in 2009 and 2010.
The Create the Next Spot Contest is the next phase of a Bloomberg Administration campaign that began last year with targeting the illegal sales and distribution of DVDs. The first installment, “Piracy Doesn’t Work in NYC,” was a multimedia project seen in taxis, online, on local television, and on bus shelters across the city.
The top 10 entries will be selected by a panel of judges and posted online for public voting, taking place from November 7 to November 18. The panel includes: Whoopi Goldberg; Sway of MTV News; James Schamus, CEO of Focus Features; Doug Oines of the National Association of Theatre Owners; Katherine Oliver of the Mayor’s Office of Media and Entertainment; and Dan Mahoney of the International Alliance of Theatrical Stage Employees (IATSE)
Nearly 700,000 New Yorkers make their living in the creative industry and this latest effort hopes to educate young people on how digital content theft leave the jobs of truck drivers, lighting designers, makeup artists, and many others in jeopardy. The MPAA salutes Mayor Bloomberg and his administration for making the protection of creativity a priority in New York City, thereby preserving the opportunity for thousands of artists, filmmakers, and entertainers to get their big break!