Actor Adrian Grenier and film producer Peter Glatzer joined Senator Dodd at the MPAA this evening to discuss their joint venture SHFT. Co-founded by the two artists, SHFT is a multimedia platform aimed at conveying a more sustainable approach to the way we live through film, design, art, and culture.
Tonight’s event is the latest installment of the MPAA’s “Evening With” series, which invites leaders from the entertainment industry to Washington to share their interests, their experiences, and their craft. Grenier and Glatzer sat with Senator Dodd to discuss the various elements of their project and why they do what they do:
Grenier: “We wanted to do something we believe in, but not just in our spare time. We wanted it to build momentum, to make it our job and to give back in meaningful ways. (We did this) in the only way we know how which is by storytelling and filmmaking. And it’s been our pleasure- we are fulfilled by it”.
Glatzer added: “We wanted these (short films) to be sharable pieces of content rather than something your mother thinks you should watch.”
Grenier is best known for his role on HBO’s ENTOURAGE and has appeared in many films including THE ADVENTURES OF SABASTIAN COLE, DRIVE ME CRAZY, and THE DEVIL WEARS PRADA. Glatzer is an independent film producer whose works include the Sundance hit THE GRAVE, the former Executive Director of the Hampton Film Festival and the creator of the IFP Gotham Awards. He and Grenier co-founded SHFT in 2009 after they collaborated on ALTER ECO, a TV series for Discovery.
photos by Joy Asico